Monday, July 4, 2011

Russian Standard




Russian Standard (Russian: Русский Стандарт, Russkiy Standart) Vodka is a major Russian premium vodka brand.

History:
The "Russian Standard" vodka in 1998 by the Russian Standard company of Rustam Tariko. The Russian Standard, later called Original, vodka established the brand as one of the top premium vodka brands in the Russian market. Its new Russian, Soviet-free identity, turned (unusually for a premium beverage) an advantage in the rapidly developing market of the 1990s Russia.

Two years after a successful Russian market launch, international expansion was started. This was accompanied by the launch of Russian Standard Platinum product in 2001 and the luxury brand Imperia in 2004.[1] The original product was re-christened Original.

In 2006, a new distillery with 4 million cases/yr capacity was opened in Saint Petersburg

Russian Standard Original
Original product launched in 1998
Raw ingredients: winter grains from South Russia, glacial water from Lake Ladoga
Distilled four times and filtered four times through charcoal
Russian Standard Platinum
Higher-end product, launched 2001
Filtered additional two times through silver.
Russian Standard Gold
Limited edition
Added ingredient Russian Ginseng
Russian Standard Vodka Citrus
A ready-to-drink (RTD) pre-mixed alcoholic beverage with 6.5% ABV, Australia-only product [6]
IMPERIA
The luxury brand, launched 2004
Distilled additional four times.
Filtered additional two times through quartz.
Aurora
Luxury brand