FRÏS (pronounced "FREEZE") is a Danish vodka brand owned by The Absolut Company (V&S Vin och Sprit AB), part of Pernod Ricard group.
The name “Frïs” originates from the Danish words meaning "frost" and "ice" and refers both to Scandinavia and to its patented process of distillation, the “Freeze distillation”. This process consists in lowering radically the temperatures during distillation to capture and freeze impurities. By doing so, unwanted fusel oils can be removed. This is an industrial process that cannot be reproduced by individuals: it is a process different from “Fractional freezing”, which contrary to Freeze distillation results in concentration of the fusel oils.
In complement to Freeze distillation, FRÏS vodka is 6 times distilled.
FRÏS Vodka is 40% alcohol per volume (80 proof).
Three flavored versions exist: FRÏS Grape, FRÏS Cherry and FRÏS Blueberry (35% alcohol per volume, 70 proof)
History:
FRÏS vodka was launched in the US in 1989 by Danish Distillers and is distilled in Aalborg, Denmark, at the country’s oldest distillery – renowned for its aquavit tradition[3]. The distillery is the official purveyor of the Royal Danish Crown for Aquavit and Vodka, and is identified as part of the cultural heritage of Denmark[4].
Danish Distillers was sold in 1999 to V&S Group, which was then acquired by Pernod Ricard Group in 2008.
FRÏS vodka represents the tradition of Scandinavian vodka making and quality product: it is made of whole wheat grain from Denmark. FRÏS Vodka’s taste was awarded a Gold Medal at the San Francisco Spirits Competition in 2000, 2001 and 2003
